7 Super Easy Mobile Marketing Tips for Small Businesses

  • By Tim Fitzpatrick
  • 19 Jan, 2017
7 Super Easy Mobile Marketing Tips for Small Businesses
As a small business owner, marketing your business to the plethora of mobile users out there is critical.  Forget the stats for a minute and just take a look the next time you are in a public place.  How many people do you see who are on their phone or have it within arms length?  Mobile marketing is here to stay whether you embrace it or not.  

What are you doing to reach all those people who have their smartphone within reach 24 hours a day?  Here's a list of 7 super easy mobile marketing tips you should consider for your small business...ignore them at your own risk.

  1. You MUST Have a Mobile Friendly Website
    Depending on the stats you read, at least 50% of all search queries now come from a mobile device.  If a mobile user lands on your website and it's not mobile friendly they are moving on to your competitor.  If that's not bad enough,  Google  now ranks mobile friendly sites higher in mobile search rankings too.  Mobile friendly websites are no longer an option, they are a necessity.  Ensuring the most relevant information for mobile users is easily accessed on the mobile view of your site will go a long way to converting visitors to new customers.

  2. Look Into Creating Your Own App
    Creating your own mobile app makes your business more accessible, increases loyalty and drives repeat business.  It's much cheaper to bring back existing/past clients than it is to find new ones.  Making an app is significantly easier and more affordable than it used to be.  Mobile apps aren't right for every small business, so if you decide to look into an app make sure you get expert advice about how your business will benefit by adding a mobile app to your marketing mix.

  3. Social Media Marketing
    You probably don't think of social media as mobile marketing, but you should.  According to comScore nearly 80% of social media time is spent on a mobile device.  If the information you are posting and linking to on social media is not mobile friendly your marketing is suffering. Making sure your landing pages and content links lead to pages that are easily read on a mobile device will instantly make your social media marketing better.

  4. Mobile Directories
    When was the last time you looked at a phone book?  A what?  Yeah...they have gone the way of the dinosaur.  People are now finding your business online through directories like Yelp, Google+Local and Yellow Pages.  Make sure you are listed on the top directories and that your directory listings are accurate (address, phone, email, website, etc).   CLICK HERE for a great list of the top directories you should consider.

  5. Reward Mobile Customers
    Mobile users are very active.  Encourage customers to check in via sites like Foursquare and reward them for doing so.  How about asking customers to post a quick Facebook update about their visit to your business and give them a coupon to redeem on their next visit?  You have the opportunity to get really creative here and put together mobile rewards that get people talking about and sharing your business online. 

  6. Optimize Your Email Marketing
    According to Litmus , 56% of email opens are on a mobile device.  Why is that important? If your email marketing messages are not mobile friendly they aren't being read...they're being deleted.  Using a mobile friendly email marketing template will instantly improve your open and read rates.  This is one of the easiest tasks to accomplish on this list.  All the popular email marketing platforms (Constant Contact, Mail Chimp, AWeber, etc.) now have mobile friendly templates.  Check your email marketing template on a mobile device and fix them now if necessary.

  7. Keep It Simple
    Mobile users are short on time and patience.  If your content cannot be easily consumed and your calls to action aren't quick to spot you will lose mobile users quickly.  Every marketing piece you create should be geared toward mobile first and it needs to be simple.  Consider how your content and calls to action will be seen on a mobile device and optimize them for mobile viewing.

  8. Integrate Mobile with Your Entire Marketing Strategy
    I know, I said it would be 7 tips but I wanted to give you a little something extra...Mobile marketing is a very complimentary marketing channel.  What I mean by this is it will make your other marketing channels even better.  Think of mobile as a marketing improvement tool that you consider when implementing any campaign in another marketing channel.  
Many small business owners are confused by mobile and don't really understand it.  I hope these tips helped you, but if you need some additional guidance don't hesitate in reaching out to me.  I'd be happy to spend a few minutes providing you with some tips and tricks related to the specific mobile marketing needs of your business.

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About The Author

Tim Fitzpatrick  is the President & Founder of Rialto Mobile.  At Rialto Mobile, we specialize in mobile apps for small businesses and K-12 schools.  If you'd like to learn more about what we do CLICK HERE .

PS.  Any business looking to improve communication with their audience and drive customer loyalty can benefit from a mobile app.  Small business owners in the salon & spa, bar & club, restaurant, retail, hospitality and nonprofit industries are seeing success with mobile apps.  Is a mobile app right for your business? CLICK HERE to find out.

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