These mobile marketing tips for small businesses will help you jumpstart your mobile marketing efforts.
Your customers are mobile and if your small business marketing isn't it's about time to jump on the train.
Here are 7 super easy ways to get started with mobile marketing for your small business:
Depending on the stats you read, at least 50% of all search queries now come from a mobile device. If a mobile user lands on your website and it's not mobile friendly they are moving on to your competitor.
If that's not bad enough, Google now ranks mobile friendly sites higher in mobile search rankings too. Mobile friendly websites are no longer an option, they are a necessity.
Ensuring the most relevant information for mobile users is easily accessed on the mobile view of your site will go a long way to converting visitors to new customers.
Creating your own mobile app makes your business more accessible, increases loyalty and drives repeat business. It's much cheaper to bring back existing/past clients than it is to find new ones.
Making an app is significantly easier and more affordable than it used to be. Mobile apps aren't right for every small business, so if you decide to look into an app make sure you get expert advice about how your business will benefit by adding a mobile app to your marketing mix.
You probably don't think of social media as mobile marketing, but you should.
According to comScore nearly 80% of social media time is spent on a mobile device. If the information you are posting and linking to on social media is not mobile friendly your marketing is suffering.
Making sure your landing pages and content links lead to pages that are easily read on a mobile device will instantly make your social media marketing better.
When was the last time you looked at a phone book? A what?
Yeah...they have gone the way of the dinosaur. People are now finding your business online through directories like Yelp, Google+Local and Yellow Pages.
Make sure you are listed on the top online local business directories and that your directory listings are accurate (address, phone, email, website, etc).
Mobile users are very active. Encourage customers to check in via sites like Foursquare and reward them for doing so.
How about asking customers to post a quick Facebook update about their visit to your business and give them a coupon to redeem on their next visit?
You have the opportunity to get really creative here and put together mobile rewards that get people talking about and sharing your business online.
According to Litmus, 56% of email opens are on a mobile device. Why is that important?
If your email marketing messages are not mobile friendly they aren't being read...they're being deleted.
Using a mobile friendly email marketing template will instantly improve your open and read rates. This is one of the easiest tasks to accomplish on this list.
All the popular email marketing platforms (Constant Contact, Mail Chimp, AWeber, etc.) now have mobile friendly templates. Check your email marketing template on a mobile device and fix them now if necessary.
Check this out to absolutely nail email marketing for your small business.
Mobile users are short on time and patience. If your content cannot be easily consumed and your calls to action aren't quick to spot you will lose mobile users quickly.
Every marketing piece you create should be geared toward mobile first and it needs to be simple. Consider how your content and calls to action will be seen on a mobile device and optimize them for mobile viewing.
I know, I said it would be 7 tips but I wanted to give you a little something extra...Mobile marketing is a very complimentary marketing channel.
What I mean by this is it will make your other marketing channels even better. Think of mobile as a marketing improvement tool that you consider when implementing any campaign in another marketing channel.
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Tim Fitzpatrick is the President of Rialto Mobile Marketing. At Rialto Mobile Marketing we create marketing systems to help small businesses achieve simple, sustainable growth. We help small businesses differentiate themselves from the competition, work with more ideal clients, command a premium for their products and services, and make marketing easier with consistent, repeatable results.