Let's face it, we don't want to struggle with anything we do and social media for small businesses is no exception.
Marketing on social media can sound very complicated, but there are a lot of social media marketing tools that can make our lives much easier and help us be more productive.
A lot of small businesses fail at social media marketing for a number of reasons:
I emphasized zero help because it is the most relevant reason why social media for small businesses fails.
Most business owners don't know what to do with their social media marketing and they end up hurting their online presence.
Inexpensive social media marketing tools are available online and a lot of them are either free or offer a free trial to get started. Let me show you some of these helpful tools now...
Buffer is at the top of my list because its usefulness is just unbelievable. We use it a lot in our own social media marketing tasks. Some of the features are:
Pricing: They have a free plan and the next plan up is $10 a month. Their business plans start at $99 a month, but most small businesses will be fine with their free or $10 a month plan.
Hootsuite is a great tool for all your social media management needs.
Pricing: (All plans come with a 30-day trial)
Single User - $19 a month which includes 10 social profiles and unlimited scheduling.
Team of 3 - $99 a month which includes 20 social profiles and unlimited scheduling.
Team of 5 - $499 a month 50 social profiles and unlimited scheduling.
SocialOomph is a social media marketing tool that aims to boost productivity. It allows you to manage all your social media accounts and blogs in a single dashboard.
Sign Up for Free to get Basic Features.
Twitter Unlimited is $6.97 paid every 2 weeks
Professional $17.97 paid every 2 weeks
Oktopost is a platform for B2B or Business-to-Business marketing. This social media marketing tool is perfect for both small businesses and large enterprises.
Social Publishing - social campaign management, editorial calendar, automation, content queues and the Oktopost social publishing app.
Social Analytics - acquisition & lead attribution, social engagement, audience analytics, content analytic, and data portability.
Content Curation - content discovery and custom RSS feeds
Social Listening & Engagement - streams, engagement, and social customer care.
Social Advocacy - social amplification, employee thought leadership, advocacy leaderboard, and closed-loop reporting
Social Management - team collaboration and roles & permissions.
Click HERE to request a Demo
Agora Pulse is another all-in-one tool for social media for small businesses that caters to all of your management needs at an affordable price.
Pricing: (All packages come with a 15-day free trial)
Regular monthly rates range from $49 to $299 but you can get a whopping 35% off if you sign up for their annual billing instead of monthly.
The best word to describe MeetEdgar is "Library". Just like a real physical library, MeetEdgar has a huge collection of content available at your disposal.
Pricing: $49 a month that includes...
Everypost is a social media post scheduling tool that pulls and shares Visual Content from YouTube, Instagram, Flickr and RSS feeds. The company believes that visual content is essential to a strong and effective social media strategy.
Other Key Features:
Monthly ranges from $10-100 a month. Yearly ranges from $100-1000 a year.
Tailwind supports post scheduling for Instagram and Pinterest. There's not a lot of online tools that support these two platforms which makes Tailwind pretty unique at this point.
Tailwind promises to:
Plus Account is $9.99 per month
(Available only for Small Businesses with < 100 employees)
Social Pilot features content and post scheduling on 9 social media sites like Facebook, Twitter, LinkedIn, Google+, Instagram, Pinterest, Tumblr, VK, and Xing.
It also offers:
Plans start from $10 to $100 monthly and $100 to $1000 yearly.
Friends+Me's tagline is "Sharing is caring" which makes it a great tool for scheduling posts on Google+, Facebook, Linkedin, Twitter, Tumblr, Pinterest, and Instagram.
Additional features include:
Friends+Me offers a FREE account with unlimited basic features. Paid plans start from $9 to $259 monthly. The prices are discounted if paid annually.
Raven generates automated social media marketing reports for Facebook, Twitter & LinkedIn.
Take advantage of the following:
Ranges from $109 to $479 a month and $1188 to $4788 a year.
Social Clout helps you analyze return on investment (ROI) by:
Ranges from $49 to $99 a month.
BuzzSumo is your one-stop shop for all your social media content needs. It helps marketers find the best online content to drive better traffic. It also has a powerful content reporting tool that tells you what posts worked and what didn't.
Pricing: (All Plans Include a Free 14‑Day Trial)
Plans start from $99 to $499 monthly or get a 20% discount on yearly subscriptions.
Feedly stores all your favorite online content sources in one place. Whether it's blogs, news sites, YouTube shows, podcasts, Tumblr blogs, or magazines - Feedly follows them all.
Free plan for unlimited feeds, ability to organize feeds into collections, and Twitter, Pinterest, and Facebook integration.
$65 a year Pro plan for faster sync, power search, third-party integrations, Dropbox backup, and premium support.
$145 a year per user Team plan for additional third-party integrations, enterprise logins for your team, and curation tools.
Visage is a visual content tool that lets you create effective graphics to engage audiences.
Plans range from $50 all the way up to $1500 per month depending on how many images you need to create a month.
Canva is a great social media marketing tool that lets you create and optimize graphics easily, even if you aren't technically inclined.
By the way, if you need a resource for getting images here are the best free stock photo sites.
With all the social media marketing tools out there, it's easy to forget that social media is really about connecting with people. Without the ability to connect with people, these online tools are useless. They need us in order to function well by adding that human touch.
That wraps up our list of the best social media marketing tools that can make your life a lot easier. Social media for small businesses can be as easy as learning the alphabet with the right tools and strategies.
If you don't have the time or skills to manage your social media marketing, hire a social media expert or an agency to do it for you. There's nothing wrong with leveraging your time.
Is there anything we forgot to mention? Comment below and don't forget to share.
Image courtesy of Pixabay.
Tim Fitzpatrick is the President of Rialto Mobile Marketing. At Rialto Mobile Marketing we create marketing systems to help small businesses achieve simple, sustainable growth. We help small businesses differentiate themselves from the competition, work with more ideal clients, command a premium for their products and services, and make marketing easier with consistent, repeatable results.