Marketing

Category: Marketing Blog posts

The Rialto Mobile Marketing Blog

By Tim Fitzpatrick 18 Oct, 2017
As a small business owner do you every struggle to identify where you should be focusing your marketing efforts? You want to generate more high-quality leads and make sure you are maximizing your return on investment, but where should you start?

The statistics below will give you some ideas where you might want to start...
By Tim Fitzpatrick 09 Oct, 2017
Have you ever struggled to come up with ideas for your next blog post? I'm assuming the answer is yes if you are reading this.

Worry no more! The list below will give you a plethora of ways to come up with great blog post ideas for your small business's blog. I like to keep things simple and know by using the list below you will never struggle to find topics to write about. However, if you would like more ideas I've linked to some additional resources at the end of the article.
By Tim Fitzpatrick 02 Oct, 2017
Do you find yourself getting distracted by the newest marketing tactic of the week? Marketing your small business can be such a challenge, especially when the list of tactics that every marketing guru is pitching continues to grow by the minute.

Do you know the real reason why you get distracted with tactics? It's because you have no marketing strategy.

It is very common for people to use strategy and tactics interchangeably, but they are two distinct things. They are closely related, but they are different! This is something I struggled with for a long time because I had a hard time conceptualizing the difference between the two.
By Tim Fitzpatrick 25 Sep, 2017
Small business marketing is not easy. There are so many tools, tips, and tactics it's difficult to know where to start. It's not uncommon for small business owners to move from tactic to tactic with little success and finally throw their hands up in frustration.

One of the most successful marketing strategies for many small businesses today is  Content Marketing , and the first tactic most people turn to is blogging.  Why?

Blogging has been around for a long time and it's fairly easy to get started, which is why I think most people turn to this content marketing tactic first. There are a host of benefits to blogging and if you'd like to learn why you should be blogging for your small business check out THIS ARTICLE  from Corey Wainwright
By Tim Fitzpatrick 19 Sep, 2017
What exactly is online reputation management (ORM)?

ORM means you choose to take an active role in managing the online reviews for your business. It's about proactively seeking to get positive reviews for your business and minimizing the damage of any negative reviews.

The importance of online reviews for your small business can't be understated. If you aren't convinced, here are a few statistics from a recent BrightLocal Survey that may change your mind.

  • 84% of people trust online reviews as much as a personal recommendation

  • 90% of consumers read less than 10 reviews before forming an opinion about a business

  • 73% of consumers think that reviews older than 3 months are no longer relevant

  • 74% of consumers say that positive reviews make them trust a local business more

These stats highlight the importance of managing your online reviews and having a system in place (online reputation management) to make sure your online reviews are helping you grow your business. 

If your business doesn't have a strong positive online review presence this needs to be one of your first priorities.  Why? Because most consumers will go online to check out your business before making a buying decision. If you have a lack of positive reviews, out of date reviews, or a low rating this will significantly impact their opinion of your business.

If you are spending money advertising and you haven't first squared away your online reputation management you could be wasting money. Get your online reviews squared away to ensure you make a great first impression that leads people to choose you.

Another often overlooked aspect of reputation management is that prospective customers aren't the only people checking out your company online. Referral partners and vendors/suppliers may also be looking at your online reviews...reputation management is not something you can simply ignore. You've got to proactively take control to ensure your business is perceived accurately online.

To help you get started with your online reputation management we've put together some tips.
By Tim Fitzpatrick 21 Aug, 2017
How are you spending your marketing dollars to acquire new customers? Content marketing? PPC? SEO? There is no shortage of ways to acquire new customers.

What are you doing to engage those new customers once they start doing business with you? Many of you will say "very little" or "nothing". You can spend as much money as you want to acquire new customers, but if you neglect to engage those customers once they start doing business with you then you are leaving money on the table.

How can you engage your existing customers?   Use a mobile app.

A mobile app is not a great tool for every small business. Check out one of our past articles for a more in-depth look to help you determine if an app is right for your business: The Only Reason Your Small Business Shouldn't Create a Mobile App .

However, if an app is a good fit for your small business you will find it to be a fantastic tool for creating customer loyalty, customer engagement, and customer retention. Should you decide to create an app for your business, the first step to take is to make sure you work with a qualified mobile app provider.

A qualified app provider will be able to guide you through the app creation process, help you market your app and offer the ongoing support you need to ensure your app is successful.

Keep these 5 tips in mind as you go through the process. They will help ensure your app becomes the customer engagement tool you need and want it to be.
By Tim Fitzpatrick 10 Jul, 2017
If your company is like most, you are heavily focused on new customer acquisition. There's nothing wrong with that, but often times customer retention and loyalty get overlooked at the expense of new customer acquisition.

What good is acquiring new customers if you are having trouble retaining them? Acquiring new customers and then retaining them really go hand in hand. You must have both in your business to maximize growth & profit, and to have a sustainable business long term.

I'm going to give you the key to managing customer retention in your business and it's one word...

MEASUREMENT.

By Tim Fitzpatrick 15 Jun, 2017
As a small business owner, I'm sure you want to increase the growth of your business. I'd bet you also want to maintain the loyalty of every customer, whether they are new or long-time customers. Customer loyalty is an incredibly important aspect for the success of any small business. It costs a significant amount of money to acquire new customers.  Having systems in place to keep those new customers coming back will not only save you money, it will increase your business too.

Providing the best customer experience possible will go a long way to encouraging loyalty and engagement with your customers. Here are seven strategies to help you.

By Tim Fitzpatrick 07 Jun, 2017

Customers are the backbone of any business and every small business owner should strive to please them by providing the best customer experience possible. Depending on which study you read and what industry you are in, acquiring a new customer is anywhere from five to 25 times more expensive than retaining an existing one. 

Customer retention and loyalty are critically important for any small business. A customer who is unhappy can take their wrath to social media or other online platforms, which can quickly bring negative impacts to your business. Creating an excellent experience for your customers will help in nurturing new and existing relationships and provide opportunities for your business to grow.

Here are 7 tips on how to keep your customers remarkably happy.

     

  1. Talk to your customers regularly

    Schedule periodic calls with your customers to learn more about them and what you can do to make their lives easier. Ask great questions that will help you identify your businesses strengths and weaknesses. You'll build stronger relationships and learn new ways to grow your business in the process.

  2. Strive to be different

    Being different sets you apart from your competitors. Let’s admit it; most people are usually attracted to the leading brands in the market. You certainly want to be as great as possible, but what makes you different? Why should someone buy from you instead of your competitors? Identify those attributes that make your business unique and special, then promote the heck out them! 

  3. Create valuable content

    Content will help you build authority in your field.   Sharing new market insights, opportunities and your opinion on certain matters will also help you stay on top of your game. Podcasting, blogging, video...the type of content you choose to put out really depends on you. Do what you are comfortable with. If you publish valuable content that helps your customers succeed they will be eternally grateful to you and your business.

  4. Be decisive

    A majority of clients come to your business because they believe you are an expert . You cannot afford to be uncertain about what you can and cannot accomplish for your clients. They need to read confidence in the conversations you have with them. Avoid words such as “if” and "maybe" in your communications. Taking the time to prepare for your client conversations will help ensure you come across as the expert and instill confidence in your clients.

  5. Be realistic on what you can offer

    One of the most common mistakes small businesses make is over promising to their clients, which inevitably leads to disappointment. You may think such a move will increase sales, but if you consistently do not meet expectations it will negatively impact your reputation and customer retention. Upset customers are likely to share their bad experience with a number of people.  Even worse, most unhappy customers won't say a word to you about it, you'll never even know.  In order to prevent negative chatter about your business set realistic expectations so you don’t end up disappointing your clients.  Focus on underpromising and overdelivering!

  6. Identify opportunities proactively

    Make proactive efforts to know what needs to be done to improve the customer experience rather than waiting for customers to make suggestions. This is closely related to #1 above.  By communicating with customers regularly via surveys, email, phone and in person you can gather critical information on areas of improvement. Proactive communication with clients sends a message that you care about them and their investment in your business benefits them too.

  7. Always show your customers kindness and gratitude

    Customers are the lifeblood of your business. Something as simple as saying “thank you” shows customers they are greatly appreciated. So many people have forgotten what it means to be humble, kind and sincere. Letting your customers know how much you truly care is one of the best ways of building customer loyalty. Find the touch points in your business where you can add individualized messages to let your customers know they are appreciated.  You won't be sorry you did.


Some of the most impactful things you can do to grow your business are the simplest.  These tips are very actionable.  I hope you found at least a few that will help your business grow.


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