How to Create Content for Every Phase of the Customer Journey

Customer journey marketing is often skipped because most people have no idea what it is. We hope to change that with this article.Why? Because if you structure your content marketing for the customer journey,

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Content Marketing Tips That Actually Work

If you are looking for content marketing tips that work, then this article is for you! It was a challenge to come up with effective content marketing tricks because there are tons of them out there, but

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Content Needs To Be The Voice Of Strategy

Content is the voice of strategy - it always has been, and it always will be. I can't think of a successful brand today that doesn't invest in content production to grow and engage their audience.In this

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Content Hubs: Everything You Need To Know

Okay, so let's talk about what a content hub is. It's a topic that we have been eager to discuss with you all.Not to discourage you or anything but there are 2.5 million blogs published daily!What

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How to Create an Effective Tagline

What is the best way to grab people's attention in a snap? Create a tagline.You know that catchy, short description that summarizes the overall benefit of your company - it's called a tagline.A tagline

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Why Your Marketing Strategy Needs Client Interviews

One crucial element of an effective marketing strategy is client interviews. Whether you own a law firm or a construction company, you need to interview clients to understand their problems fully so you

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How to Create an Effective Company Logo

What's the first impression most customers have of your business? Your company logo! That's why we're going to discuss how to create a company logo in this article. A company logo design is one of the

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Secrets Revealed On How to Define Your Target Market

When clients ask me about the first step in starting a business, I always say start with strategy first. One of the main elements of a great marketing strategy is to define your target market or your niche.Norman

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Why You Need to Use Marketing Metrics

Marketing metrics exist for a reason. Metrics give you the ability to track your progress and measure your success.However, most small businesses don't really track marketing metrics. My goal in this article

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The Secret to Successful Marketing

Everyone can learn a thing or two about marketing, but not everyone can be successful in the field. Successful marketing is undeniably a broad idea. What works (marketing strategy) for one brand doesn't

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