How to Effectively Use Storytelling Marketing

Storytelling marketing is the best way to get your brand message out in a noisy and crowded sea of competitors. Especially today, where everyone has something to say and offer, but not everyone wants to

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Why Business Storytelling Must Be Part of Your Marketing Plan

Business storytelling has been an effective marketing tactic for many brands for years. Why haven't more businesses adopted storytelling? I think it's because most people don't understand how to use storytelling

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Essential Small Business Branding Tips You Don’t Want to Miss

Small business branding is often overlooked, but incredibly important. It's a marketing tactic that can help your small business thrive and compete with brands both large and small.When most people think

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Branding 101: What Every Small Business Must Know

Nailing the branding basics is vital for any business. If you're like most small business owners, you've probably neglected branding 101.No need to worry, because we've got you covered in this article.

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The Simple Steps to Create a Customer Journey Map

Last week I discussed the importance of understanding the customer journey. Now it's time to create your customer journey map.Customer journey mapping will give you a visual or written representation of

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You Must Understand the Customer Journey to Create Business Success

What is the customer journey? How can it benefit your business?I'm going to answer these questions and more in this article.It's so easy for us to focus on getting leads and converting those leads into

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Easy Copywriting Tips to Improve Your Marketing Guaranteed

Copywriting is in every marketing message your business creates. It affects brand image, your website, your advertising, and every marketing channel you use. So, we've got some copywriting tips for you

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Why to Combine Your Online and Offline Marketing & How To Do It

Online and offline marketing, when combined, can catapult the impact and effectiveness of both channels. In this article, we'll look at why and how to combine your online and offline marketing efforts.To

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How to Get More Customers for Free Using Talk Triggers

Several months ago I saw Jay Baer with Convince & Convert present on how to get more customers for free using talk triggers. I was so taken by this concept, I just had to share it.I personally believe

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Awesome Hacks on How to Get Referrals

How do your customers find out about your business? For many small business owners, the first answer is "referrals". In this article, I'm going to give you some awesome hacks on how to get referrals for

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