Category Archives for Mobile Marketing

What is Mobile Marketing? An Overview & Why It Matters

What is Mobile Marketing? Mobile marketing is both a science and an art of marketing your business to reach mobile device users. It uses mobile-based strategies like SMS, MMS, mobile applications, mobile

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What is a Progressive Web App & How to Use One to Grow Your Business

What is a Progressive Web App or PWA? I'm going to cover that and much more in this article because I think PWA's have the potential to be fantastic customer retention and engagement tools for many small

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5 Proven Tips to Create Customer Engagement With A Mobile App Quickly

Increasing customer engagement is a huge part of creating loyal customers. It's well documented that it's much cheaper to keep the customers you have, and the only way you are going to do that is by creating

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7 Incredibly Effective Ways to Market Your Mobile App

​When it comes to mobile apps, "if you build it they will come" does not apply. You must market your app to be successful.Quick disclaimer: this article is primarily geared towards small to medium

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The Only Reason Your Small Business Shouldn’t Create a Mobile App

There are so many fantastic reasons why your small business should create a mobile app.  The benefits are well documented and proven at this point.As a mobile app provider I could run through the

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Push Messages 101: Everything You Need to Know About Using Push Messages to Grow Your Small Business

Since this is about Push Messaging 101 I'm going to start with a simple definition. Push Message or Push Notification:  is any notification from a mobile application that displays while that

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5 Unbelievably Easy Ways to Increase Customer Loyalty by Creating Your Own Mobile App

Increasing customer loyalty with a mobile app is a great tactic. Many small businesses are beginning to discover that a mobile app can be an "all in one marketing improvement tool".  An app can make

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7 Super Easy Mobile Marketing Tips for Small Businesses

These mobile marketing tips for small businesses will help you jumpstart your mobile marketing efforts.Your customers are mobile and if your small business marketing isn't it's about time to jump on the

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The 1 Reason Small Businesses Aren’t Looking at How to Make an App

These days it seems like you can’t go more than a week without hearing something having to do with mobile apps.  There is no doubt about it, mobile apps are here to stay and they are changing our

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