Category Archives for Small Business Marketing

How to Create an Effective Tagline

What is the best way to grab people's attention in a snap? Create a tagline.You know that catchy, short description that summarizes the overall benefit of your company - it's called a tagline.A tagline

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Why Your Marketing Strategy Needs Client Interviews

One crucial element of an effective marketing strategy is client interviews. Whether you own a law firm or a construction company, you need to interview clients to understand their problems fully so you

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How to Create an Effective Company Logo

What's the first impression most customers have of your business? Your company logo! That's why we're going to discuss how to create a company logo in this article. A company logo design is one of the

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Secrets Revealed On How to Define Your Target Market

When clients ask me about the first step in starting a business, I always say start with strategy first. One of the main elements of a great marketing strategy is to define your target market or your niche.Norman

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Why You Need to Use Marketing Metrics

Marketing metrics exist for a reason. Metrics give you the ability to track your progress and measure your success.However, most small businesses don't really track marketing metrics. My goal in this article

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The Secret to Successful Marketing

Everyone can learn a thing or two about marketing, but not everyone can be successful in the field. Successful marketing is undeniably a broad idea. What works (marketing strategy) for one brand doesn't

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How to Effectively Use Storytelling Marketing

Storytelling marketing is the best way to get your brand message out in a noisy and crowded sea of competitors. Especially today, where everyone has something to say and offer, but not everyone wants to

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Why Business Storytelling Must Be Part of Your Marketing Plan

Business storytelling has been an effective marketing tactic for many brands for years. Why haven't more businesses adopted storytelling? I think it's because most people don't understand how to use storytelling

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Essential Small Business Branding Tips You Don’t Want to Miss

Small business branding is often overlooked, but incredibly important. It's a marketing tactic that can help your small business thrive and compete with brands both large and small.When most people think

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Branding 101: What Every Small Business Must Know

Nailing the branding basics is vital for any business. If you're like most small business owners, you've probably neglected branding 101.No need to worry, because we've got you covered in this article.

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