Category Archives for Small Business Marketing

The Simple Steps to Create a Customer Journey Map

Last week I discussed the importance of understanding the customer journey. Now it's time to create your customer journey map.Customer journey mapping will give you a visual or written representation of

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You Must Understand the Customer Journey to Create Business Success

What is the customer journey? How can it benefit your business?I'm going to answer these questions and more in this article.It's so easy for us to focus on getting leads and converting those leads into

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Easy Copywriting Tips to Improve Your Marketing Guaranteed

Copywriting is in every marketing message your business creates. It affects brand image, your website, your advertising, and every marketing channel you use. So, we've got some copywriting tips for you

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Why to Combine Your Online and Offline Marketing & How To Do It

Online and offline marketing, when combined, can catapult the impact and effectiveness of both channels. In this article, we'll look at why and how to combine your online and offline marketing efforts.To

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How to Get More Customers for Free Using Talk Triggers

Several months ago I saw Jay Baer with Convince & Convert present on how to get more customers for free using talk triggers. I was so taken by this concept, I just had to share it.I personally believe

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Awesome Hacks on How to Get Referrals

How do your customers find out about your business? For many small business owners, the first answer is "referrals". In this article, I'm going to give you some awesome hacks on how to get referrals for

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The Best Direct Mail Marketing Tips You’ll Ever See

In an age full of the latest and greatest digital marketing hype, many would think that direct mail marketing is ineffective. We all know that the fastest and most convenient mode of communication today

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6 Simple Tips to Fine Tune Your Landing Page for Lead Generation

Landing pages are vital for your business. Reachable largely via PPC campaigns, social ads or email marketing, landing pages generate leads, help you build your email lists, collect

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How to Effectively Use Referral Marketing to Grow Your Business

Referral marketing is an incredibly effective way to generate leads and new customers, but most small businesses lack a formal process to get referrals predictably and consistently.Check out the chart

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How to Generate Leads From Trade Shows & Conferences

Aside from showcasing your latest products and services to companies within your niche and meeting industry leaders, the most common top priority is to generate leads from trade shows. With the right strategy,

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