Welcome to the Ultimate Guide to Local Marketing for Small Businesses 

​Many local small businesses generate a ton of business from referrals. There’s nothing wrong with this, but most rely too heavily on referrals which leaves them susceptible to a downturn in business.

If all you are doing to market your local business is focus on referrals, it’s kind of like riding a unicycle. If the tire goes flat you are in real trouble. On the other hand, if you are generating leads from multiple channels outside of referrals it’s like riding a 3 or 4-wheeler. If one tire goes flat you can continue moving forward...

and that’s where local marketing comes into play.

This ultimate guide to local marketing can be your playbook to create a more comprehensive, consistent, and stable plan to grow your local business. We’ve tried to offer you as much value as we possibly can for FREE...we hope you enjoy it!

The Ultimate Guide to Local Marketing Table of Contents 

Google My Business: A Must-Have for Every Local Business 

​A Google My Business (GMB) Listing is not an option for your local business, it’s a must-have for any comprehensive local marketing plan!  Your GMB listing can become a very valuable marketing asset for your business if you choose to maximize its potential. Learn everything you need to know about setting up, optimizing, and using your Google My Business Listing to help grow your local business.

​Local Search Engine Optimization (Local SEO): Making Your Local Business Easy to Find Online

​If people can’t find your local business online it’s hard to generate new customers! Having a solid local SEO plan and executing on it will make it easier for people to find your business when they search for the terms most relevant to your business. Local SEO must be a key ingredient of your local marketing plan.

​Short on time? Get some awesome, actionable information in our Local SEO Playbook now!

​Local Pay-Per-Click & Online Advertising: An Active Way to Generate Leads for Your Local Business

​PPC and online advertising is a great way to bring in leads and new customers quickly for your local business. It’s a very scalable, predictable way to grow your business once you have the right system in place. The information below will help you get your PPC and online advertising efforts  started off on the right foot.

​Content Marketing, Email Marketing, & Social Media Marketing for Local Businesses

​There are some very specific tweaks you need to make to optimize your content marketing, email marketing and social media marketing for a local audience. These nuances can be the difference between success and failure. You’ll get some awesome, actionable information from these articles to create a solid local marketing plan. Ignore them at your own risk...

​Offline Marketing for Local Businesses

​Even with the explosive growth of digital marketing, any solid local marketing plan must still include offline tactics. The old, tried-and-trued offline marketing like referrals, word of mouth, networking, and direct mail can be incredibly effective. Your local marketing plan should include at least a couple offline tactics. You’ll get some great ideas in the article below so you can determine what will work best for your local business.

Do You Want Clarity, Confidence, & Control In Your Online Lead Generation?

If so, you can get it from our Total Online Presence Audit!

Our Total Online Presence Audit (TOPA) process allows us to take an in-depth look at your online presence and online lead generation efforts including:

  • Comprehensive Website Review
  • SEO Factors (Both on & off page)
  • Content Review
  • check
    Online Reputation Review
  • check
    Your Competitive Landscape
  • check
    Social Profile Review
  • check
    Directory & Citation Review
  • check
    Google My Business Review

Our TOPA will give you a baseline report on how you're doing. We’ll also include a list of what your highest priority tasks should be to generate even more leads for your business!

Do you want to know what’s working for you and what’s not? Our TOPA will give you the confidence to move forward in your marketing and lead generation efforts and know you’re not wasting money in areas you shouldn’t be.

Your satisfaction is 100% guaranteed! If you implement our recommendations and don’t see improvements in your marketing let us know and we’ll issue you a full refund. That’s how confident we are in the information you’ll gain from our Total Online Presence Audit.

You've got nothing to lose and everything to gain. Simply click on the button below to find out more...

​The Latest From the Rialto Blog


Epic Mindset Quotes To Keep You Motivated
The truth about doing business is that it's not easy. There are good days and so many awful ones. Now,[...]
Google Search Console Basics: Everything You Need To Know
Do you have problems maintaining your website's presence in Google Search results? If your answer is a resounding YES, then[...]
Awesome Marketing Analytics Tools to Improve Your Business
There are tons of marketing analytics tools out there! The truth is that some of them work, and some maybe[...]
How to Create Content for Every Phase of the Customer Journey
Customer journey marketing is often skipped because most people have no idea what it is. We hope to change that[...]
Content Marketing Tips That Actually Work
If you are looking for content marketing tips that work then this article is for you! I got to admit,[...]
Content Needs To Be The Voice Of Strategy
Content is the voice of strategy - it always has been, and it always will be. I can't think of[...]