As a small business owner myself, I know how frustrating it is to not get enough traffic to your website. Your business website is supposed to generate money by bringing in more customers. If it's not doing that then there is something WRONG! In this article, I will provide you some tips on how to drive traffic to your website.
You can't set up a website and expect traffic to just naturally appear. Once your website is live the real challenging work begins. You need to get your website on people's radar, entice them to visit, and get them to buy in order to see a return on your investment.
I think you'll get a ton of value from the tips below, but know that if you can't do this yourself there are people who can help you. Never hesitate to enlist the help of experts!
So let's jump into our tips on how to drive traffic to your website.
Website traffic is like foot traffic in a physical store. Customers coming in means MONEY. Without traffic, your business or website is in big trouble. Here are my tips on how to drive traffic to your website.
#Websitetraffic is EVERYTHING! Without it, your #website is dead in the water and it needs some serious fixing.
Optimizing for search engines like Google is a top priority. If your website is not search engine optimized, you will be forced to rely heavily on paid traffic which can get expensive really fast.
The best place to start is to optimize the following areas with the appropriate keywords and location information (if you have a local business).
To really hit the ground running and SEO optimize your website check out this article on SEO basics.
For a website to be found, it has to rank high on search engines. By optimizing the areas outlined above you will have a solid foundation to build upon.
Content marketing plays a huge role in any successful SEO plan. Content helps nurture & educate prospects, it's shareable, it creates authority, it builds trust, it drives traffic...and the list of benefits goes on and on.
Did you know that content marketing generates over three times as many leads as outbound marketing and costs 62% less?
If you aren't already using content marketing, identify the types of content marketing that will resonate with your audience. Pick one, and get started today!
Another way to drive traffic to your website is to take advantage of email. Always include a link to your website whenever you're sending out emails to your audience.
A strong email list can help boost website traffic. You can promote your website by encouraging your email contacts to check out your most recent content or upcoming events. Games and contests are also awesome ways to encourage website visits.
There are over 3.5 billion unique mobile internet users and mobile devices drive 80% of global internet usage. These stats mean that mobile users are a driving force in website traffic. You are absolutely missing out BIG TIME if you are not targeting mobile users.
My number one tip is to MAKE YOUR WEBSITE RESPONSIVE more than anything else. A responsive website displays well on any device.
Take a look at the analytics for your website. How much of your traffic comes from mobile users? Our website consistently sees over 60% of our traffic from mobile. My guess is yours will be between 40-60%.
Here's the bottom line...if you don't optimize for mobile you will be sacrificing a large percentage of your website traffic!
You should know by now that Facebook is more than just a social media site. Facebook Marketing, when implemented properly, can drive traffic to your website and bring new cusotmers for your business.
Facebook advertising is one of the most effective types of online advertising and one I'd highly recommend you consider for your business.
Just like Facebook Advertising, Google AdWords is a great way to drive traffic to your website.
One of the biggest benefits of using Google Ads is people are searching for very specific things. By targeting high intent keywords you can attract people that are looking to buy a product or service right now!
Ad re-targeting is an awesome way to re-engage people who have already visited your website.
Did someone visit your services pages? Think about re-targeting them with a specific offer to entice them to come back to your site.
As of June 2018, Instagram has already reached a billion users. This is very exciting news for business owners who want to drive traffic to their website using Instagram.
Just like Facebook, you can create an Instagram business account and take advantage of the Ad feature to direct people to your website.
If you create quality content to engage followers, over time Instagram will boost your website traffic.
Youtube is the second largest search engine in the world. This makes Youtube a great platform to direct people straight to your website. Youtube videos also appear on Google search pages which can drive free organic traffic to a website.
If you want to successfully drive website traffic using Youtube videos then you need to create awesome videos to engage your subscribers.
LinkedIn is more than just a professional career and business social network. You can use the platform for marketing the content that's already on your website.
The secret to driving website traffic via LinkedIn is by publishing unique, high-quality posts that bring value to your connections.
Check out my LinkedIn profile to see all my blog posts that are also published on our website.
What I love about Quora is that it lets me help people by answering important business-related questions. Just try not to overuse the platform by spamming people.
My tip in using Quora for driving website traffic is to ensure your answers are detailed and that you know the subject 100% of the time. This way, people will trust your content and will not hesitate to visit your website for additional info when needed.
Medium is another platform that we personally use to drive traffic to our website. We republish blog content on this platform and then use tags that are related to the topic of our post.
Post valuable content on Medium that also links back to your website.
No one ignores any offer that says "FREE" and a great way to drive traffic to your website is to offer free online courses. You can use Udemy or Teachable to create an online course.
As always, make sure that you stuff your online course with valuable content your target audience will find super valuable. This is also a great way to build your email list too!
Infographics are a great type of content that you can use to direct people to your website. Infographics take the written word, images and put them together in a visually pleasing format that people love.
When creating an infographic, think of something that many people will link to. This creates an automated marketing machine for your website.
Don't worry, if you suck at graphic design (like I do) there at a number of tools to easily help you create infographics. Just search for "easily create infographics" and a number of resources will come up.
Industry-specific surveys through blog content is also a great way to drive traffic. It draws in tons of links by delivering value.
When creating surveys, make sure that it's niche-specific and related to what your blog is all about. Don't forget to SHARE the survey to others.
We all love fast and smooth online experiences. If your website is slow then you are probably scaring visitors away.
One way to fix website speed issues is to implement Content-Delivery Networks (CDNs) and browser caching tools. They will improve the overall performance of your website.
Use CDN service providers like Cloudflare, KeyCDN, and MetaCDN. W3 Total Cache and WP Super Cache are some of the best browser-caching tools you might want to check out.
Webinars are a great way to educate and add value to your target market. You can use specific calls to action to drive additional traffic to your website.
You can use strategic partners to present your webinar in front of potential new customers too, which will also drive new website traffic.
Reddit is a popular platform that lets users share valuable info and engage in conversations with people. We use Reddit to promote our content and drive traffic back to our website. We also use it to interact with and help other users.
You need to be very careful on Reddit to not spam people. This a great article about using Reddit to drive more traffic.
Slideshares work wonders, just like videos. You can use a platform like SlideShare to deliver strong presentations that are Google-friendly, ultimately increasing your visibility.
Influencer Marketing (IM) is a hybrid of old and new marketing tools. Take the idea of a celebrity endorsement and place it into modern day content-driven marketing, and you have an Influencer Marketing campaign on your hands.
IM is a great way to reach more people. Influencers on Twitter, Youtube, Facebook, etc. can help you connect with a larger audience. Use Influencer Marketing to promote your website and drive more traffic.
Can you create and offer free tools your target market will find valuable? Even better, can you create a unique tool too?
Most realtors have a home search tool on their website or lenders have mortgage calculators. These aren't particularly unique, so they aren't as effective as they could be in driving traffic, but you get the idea.
If you can offer a unique tool that adds value to your target market you will have traffic coming to your website over and over again. This is a super powerful way to drive traffic that most people do not take advantage of.
There you go! I'm sure you can use at least some of these tips to drive traffic to your website.
The most important next step you can take is this...
Choose one or two of these tips, implement them in your business, and be consistent with it.
Did we miss anything? Are you using some different tactics to drive website traffic?
We'd love to hear from you. Feel free to comment below or share.
Header image courtesy of Pixabay.
Tim Fitzpatrick is the President of Rialto Mobile Marketing. At Rialto Mobile Marketing we create marketing systems to help small businesses achieve simple, sustainable growth. We help small businesses differentiate themselves from the competition, work with more ideal clients, command a premium for their products and services, and make marketing easier with consistent, repeatable results.