Communication is critically important to the success of any school. You won't find a successful school that doesn't have strong communication with stakeholders. There are many channels of communication used by schools. Some of the more popular ones are mobile apps, phone, website, printed material, email and social media.
Today, I want to focus on email because it's where I see an opportunity for a number of schools to instantly improve with one simple adjustment. By the way, this improvement isn't solely relegated to schools either. As you'll see in the examples below, many organizations large and small are making this mistake. In fact, I'm making this same mistake in my business right now .
According to Litmus, 56% of email opens come from a mobile device. When was the last time you checked your weekly news or monthly newsletter communication that is sent out via email? Have you ever bothered to look at how it displays if you open the email from your phone? If mobile users cannot easily view your email messages take a guess what they are doing with it...DELETE. And over half your audience is now opening email on their phone.These examples really show the huge difference between certain email communications. With a majority of email opens coming from mobile this is really something you don't want to ignore at this point. Your open rates and read rates will be much higher for email communications that can be easily read on a mobile device. Isn't that what you want?Do it now...open one of your last email marketing messages on your phone to see how it looks. If you don't have any improvements to make that's awesome. If you do...then make the necessary adjustments.
A few examples will help illustrate my point:
When you compare the examples above to the ones below, which messages do you think you would be more inclined to read when checking email on your mobile phone?
Tim Fitzpatrick is the President & Founder of Rialto Mobile Marketing. At Rialto Mobile Marketing we create marketing systems to help small businesses achieve simple, sustainable growth. We're the bridge between where you are and where you want to be.