Small business marketing is not easy. There are so many tools, tips, and tactics it's difficult to know where to start. It's not uncommon for small business owners to move from tactic to tactic with little success and finally throw their hands up in frustration.
One of the most successful marketing strategies for many small businesses today is Content Marketing, and the first tactic most people turn to is blogging. Why?
Blogging has been around for a long time and it's fairly easy to get started, which is why I think most people turn to this content marketing tactic first. There are a host of benefits to blogging and if you'd like to learn why you should be blogging for your small business check out THIS ARTICLE from Corey Wainwright.
If only this were true. Creating blog posts without promoting them is a recipe for failure and a mistake many small businesses make. You should spend more time promoting your blog posts than you do writing them. The importance of promoting your blog posts can't be understated.
There are a ton of ways to pay to promote your blog, but you can also successfully promote your blog for free. Below you'll find a comprehensive list of some awesome free ways to promote your small business blog.
Note : Some of these strategies will work better for certain types of businesses depending on whether you are selling to consumers or businesses.
If you have an email list (which I hope you do), then promoting your blog posts to your email list is the first place you should start. Your email list is a warm audience that has a higher likelihood of responding well to your blog posts.
If you need to start building an email list we recommend Mailerlite. It's easy to use and they have a great free plan to get you started. If you need help getting started don't hesitate in reaching out to us, we'd be happy to help.
Other popular email marketing software you might want to consider is Mailchimp, Constant Contact, Active Campaign, and AWeber.
What social media channels are your small business active with? You should create posts for every social media channel you use for each blog post you create. If the social media channel uses hashtags, create a description for your post with hashtags on keywords that will help your post show up in searches.
Here's a sample of a recent Facebook post we had to promote a blog article:
There are a plethora of online forums. Find ones that apply to your business niche and use your blog posts to answer questions. This is a great way to promote your blog posts and build credibility. Your blog posts will be much more detailed than a lot of other forum answers and help set you apart from the pack.
For our business, Quora and Alignable are great places to help others by answering questions with blog post articles we've written. Check out one of our Quora answers HERE for a sample.
It's very common and recommended to link to other resources within your blog posts. If you link to someone else's article it's a great practice to reach out to them and let them know. Here's a sample of a message I sent a few months ago.
You won't always get a reply or a share, but this can be a great way to connect with other people and gain some exposure to their audience if they choose to share your content.
If you are not well versed in how to find someones email address (so you can reach out) this will help - How to Easily Find Email Addresses for Prospects in No Time Flat.
I hope you found at least one of these 5 tips helpful. Create a blog promotion strategy that works for you and stick with it. Content marketing is not a sprint, it's a marathon. Everything you put out there is a little digital breadcrumb that helps people find you. Be consistent and be patient.
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Tim Fitzpatrick is the President & Founder of Rialto Mobile Marketing. At Rialto Mobile Marketing we create marketing systems to help small businesses achieve simple, sustainable growth. We’re the bridge between where you are and where you want to be.