There are so many fantastic reasons why your small business should create a mobile app. The benefits are well documented and proven at this point.
As a mobile app provider I could run through the specific list of benefits you would see. In most cases, they will fall under one of these categories:
These are great reasons to create an app, but when would I tell you NOT to create a mobile app?
When your business doesn't have repeat customers that come back on a frequent basis.
Let me explain. I define a repeat customer as one who returns again and again to purchase your products or services. And I define a frequent basis as at least once every 3 months, preferrably much more. The benefits of a mobile app will increase the more frequently your customers come back.
Downloading a mobile app is a very personal decision and the user is opening up their world when they choose to add an app to their phone. The likelihood of a customer downloading an app for your business when they only purchase once a year or even longer is slim to none.
On the flip side, consider how these companies compare to the examples above:
Are you starting to get the idea? In most cases, an app makes a ton of sense for businesses that have repeat customers coming back frequently. Although it's not the topic of this article, organizations that have an engaged community (think K-12 schools or churches) are another great fit for mobile apps.
Whenever we meet with a potential mobile app client one of our first benchmarks is asking - "Do you have repeat customers that come back on a frequent basis?" If the answer is NO, we are going to dig quite a bit deeper to determine whether a mobile app is really the right fit for your business.
How does your business compare to the examples above? Are you having a hard time determining whether you should create an app for your small business? Reach out and we'd be happy to provide you with some sound advice.
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PS. Any business looking to improve communication with their audience and drive customer loyalty can benefit from a mobile app. Small business owners in the salon & spa, bar & club, restaurant, retail, hospitality and nonprofit industries are seeing success with mobile apps. Is a mobile app right for your business? CLICK HERE to find out.
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Tim Fitzpatrick is the President & Founder of Rialto Mobile Marketing. At Rialto Mobile Marketing we create marketing systems to help small businesses achieve simple, sustainable growth. We're the bridge between where you are and where you want to be.